Skip to content

Markup Calculator

Calculate the selling price and profit margin from cost and markup percentage. Find the right markup to hit your target profit on any product.

Your figures

Calculator inputs

Useful next calculations

When to use this calculator

  • Before pricing a job, setting margin targets or reviewing hiring costs.
  • When you want to test sensitivity around volume, tax, markup or overheads.
  • When you need a practical estimate before committing to a budget or proposal.
  • When you are modelling break-even volume as costs or prices change.

A worked example

These are the example figures the calculator opens with.

A worked example
InputValue
Cost Price (NZ$)NZ$50
Markup (%)30%

For those figures the calculator returns:

  • Selling price: NZ$65.00
  • Cost price: NZ$50.00
  • Markup amount: NZ$15.00
  • Gross margin: 23.08%

Common mistakes

  • Using an assumption that is not supported by a current local quote, bill, statement or official source.
  • Treating a generic estimate as a lender, provider, payroll or tax authority decision.
  • Mixing monthly and annual inputs without converting them consistently.
  • Testing only one scenario instead of checking how a cautious assumption changes the result.

What to do next

  • Run a second scenario with a cautious assumption so you can see the downside clearly.
  • Compare the result with the related calculators below before making a decision.
  • Check current local rules, eligibility and provider terms before applying or committing money.
  • Keep a record of the assumptions so you can update the estimate when a quote, bill or pay figure changes.

Questions people ask

Markup is the percentage added to cost price to get the selling price, while margin is the percentage of the selling price that is profit. A 50% markup equals a 33.3% margin.